10 Tips for a website that works
Tip 1 – Make It Clear.
Make it clear to everyone who visits your website exactly what you sell. In many cases whether you are selling a physical product, a range of products or a service, your website visitors are at your site to view exactly that information. If you make that information hard to find or the product pages’ load too slow you could be losing valuable website traffic and sales.
Imagine if your potential client visits your site and either can’t find the item they wish to buy or even worse cannot find a clear way to purchase. Your potential client will simply move on to the next site or give up completely. You can have the best product in the world but it is useless if nobody can find it to purchase it.
If you sell many products or services perhaps you could try to categorise or organise those items logically. By organising your items clearly and logically you could increase website traffic and revenue.
Tip 2 – Invest in A Professional Looking Website.
A while ago anybody could build a website and many small and home business owners created a simple website. Fast forward to present day and consumers want to see a professional website that is clear and concise. By investing in a professional looking website or actually hiring a professional website developer you can increase your website sales revenue.
A professional website should have many key components that are now common place on the internet. These items include making your website responsive, having clear concise navigation, great search engine position and meaningful and useful content.
Tip 3 – Clear Navigation.
When a visitor comes to your website they want to be able to find the information they are looking for quickly and efficiently. You can aide the process of navigating your website by thinking about your website from your client’s perspective.
Imagine if you will that you have arrived at your website looking to purchase the product or service that you sell. How easy is it to find that item? Is it a clear path that you take to get to the purchase page? I am sure there are many other questions that you can think of to ask yourself, however ultimately can you get to everything on your site within 1 or 2 clicks.
Tip 4 – Encourage Browsing and Sales.
Just like shopping in a supermarket forces you to snake your way through isles full of brightly coloured packaging you too can do something similar on your website. If you have a blog on your website, why not a write an article reviewing products that you sell and offer up direct links to the sales page for that product. Why not take this one step further and create a visual advertisement (pretty packaging) and insert it into your blog post?
If you have multiple products on your website, why not run a series of visual banner ads for your own products. Just remember to use only as much animation and movement as is needed to be noticed without creating too much chaos.
Tip 5 – Suggest Up Sells.
When you visit most modern sales platforms that are online including Amazon and EBay you will notice that often there are up sells shown. For example, on an amazon product page it will show other products that are frequently purchased with the item you are viewing. With modern e-commerce systems this is a fairly standard feature.
By incorporating this up sell concept on your website you could potentially turn one sale into a much larger sale. This will both increase your overall revenue as well as customer satisfaction.
Tip 6 – Allow Checkout Options.
With increasing amounts of fraud and the stigma involved with financial and personal security on the web not all of your visitors will hand over their credit card number. Allow your visitors choices when it comes to purchasing. For both products services you could offer a range of payment types including PayPal, Credit Card, Direct Deposit and Invoice.
You might also be able to offer click and collect or cash on delivery depending on your industry. Regardless of your industry or the options you provide one thing is certain that the more options offered the greater opportunity for a sales conversion.
Tip 7 – Contact Is Key.
A potential customer may need to ask a question or simply want to find out more about your business. By making sure that your website has clear methods for contacting your business from live chat options and email forms through to phone numbers and call-back options.
There are a wide range of great plugins and options available for contact today that can often even connect to your existing business software. Whether you use a CRM to manage leads or a more traditional method make sure you monitor all of your contact points regularly.
Tip 8 – Allow Feedback.
Growing your online presence and your business online can be a daunting task and often your visitors will see things that you missed. You can empower your audience by allowing them to provide feedback on your website. This allows for product reviews, testimonials and much more. All of these items can be used for both planning and promotion of your business. Make sure your feedback form is easy to find and fill out.
Tip 9 – Check Your Contact Points.
It is important to make sure that you check the contact points for your website at least once per day. This may include checking emails, checking chat transcripts, logging in to your CRM or checking your telephone answering machine or text messages.
In a modern connected world there are many ways for your clients to reach you. It is important to make sure that firstly that they can reach you and secondly that you create a routine for response. Whether you have a simple contact system or a complex system make sure you don’t leave your customers feeling abandoned. We suggest creating a regular routine that you follow to check each point of contact at least once per day in most cases you could perform the checks twice per day. One check in the morning and one before you finish for the day.
Tip 10 – Don’t Be Afraid to Seek Help.
Building a website for any business is a huge task and often a nightmare for many small business owners. Yes, there are literally hundreds of companies out there willing to turn your money into an online presence and many DIY options as well. As a professional development company Conceptual Creative prides itself on empowering small business owners to grow their online presence.