I don’t want your book – Online Security Awareness
Today I was doing my Saturday morning binge of Facebook when as usual advertising based on things I have looked at pop up in my feed. Now admittedly I have a fledgling collection of great books that I like to add to. My book shelf is full of technical books and business books from the likes of Robert Kiyosaki, Daniel Priestley, Keith Cunningham and many more.
During my inevitable scroll of craziness interspersed with items of sheer intellect there was an advertisement for a book. Free book you just help me by paying the shipping. Now this isn’t the first time I have seen advertisements like this and it won’t be the last. I have bought items like this before in fact its how I gained half of my library.
I clicked the advertisement it took me too a website where immediately a video starts playing…pet hate but I get why it’s done. I fill out the form for my free book and it takes me to the pay for shipping section. This is where I stopped because unless I trust the website my credit card details do not go anywhere near it. There was no other option to pay for the shipping.
So next I get an email from them telling me how awesome the book is and that I can have it for free if I just pay for the shipping. So I sent an email back to them now whether it was the author who responded or one of his assistants I lost respect instantly when I read the reply. Now keep in mind I was more than happy to pay for the shipping costs the book did look really interesting and I had planned to read and review it on this blog. So lets look at the conversation…
I sent them a simple statement explaining whilst I would love to own the book I didn’t want to use my credit card online and perhaps if they used PayPal as an option it would be great. For those people who know me this was me being extremely polite. My hope was that I could negotiate to pay for the shipping some other way and to receive the book. I explained that I wanted to read it and review it and was completely transparent. Imagine my shock when the following reply came back to me. To me it seemed quite rude and somewhat arrogant.
If you and others will not use your credit online, there is no hope to even get started with this business. To use Shopify or Facebook Ads, you need a credit card.
Also, we have made an executive decision never to use Paypal because of the trouble they have given us and many other in the past 🙂
Immediately I think to myself well obviously you are not interested and you just don’t care about your potential readers or clients. So my response which was sent back was a little more pointed this time.
Ahh your missing the point completely I will use my credit card online when I have trust with the vendor. Whether it be perceived trust or not the places you mention Shopify and Facebook both have perceived trust and Facebook ads do take PayPal. As a website developer by trade I understand the importance of e-commerce and the trust one must have in order for people to enter their credit card details. I also see on a daily basis the sheer number of hacks and fraud attempts that go on with many websites. You may have chosen not to use PayPal for some reason or with trouble in the past. My suggestion was more to point out that maybe an alternative option could be available.
However now that I have seen your response to my simple request of which I find to be quite rude and somewhat arrogant then I simply feel that I don’t want your book. Maybe in the future you should actually consider your potential clients and the publicity that they could bring you instead of being rude.
Don’t get me wrong I will purchase items online via credit card. I do in fact do this all the time as most paid plugins I use on website’s are purchased online. There are a few key things I take away from this exchange that i think everybody needs to look at. Cyber Security is an important thing and I am not an expert in it. I know what I need to know and consult with experts if more security is needed. I build websites for a living and take steps everyday to keep those website’s up to date and secure not just for me but for my clients.
At the end of each week every single website under my management reports back to me with security reports and every time a major threat is detected I am alerted. Trust me when I say if you saw the amount of warnings and notifications I have you too would be wary when visiting a site that asks for your credit card details. You see under my management are websites ranging from professional services to retail and everywhere in between. A few of these sites store some basic client information but nothing critical and all of the e-commerce sites use trusted payment systems.
To sum it up out of all of the sites on my management list not one stores anything critical when it comes to data. Every week almost every site receives some form of attempted security breach. Now these breaches in most parts are minor and in most cases they are automated attacks. Now call me skeptical but if I have a client who sells a professional service online who does not collect and store any information at all on their website worth hacking into, being hacked regularly then how often to websites like this one selling a book have a security breach.
Now after what I have just said does it sound unreasonable to request an alternative option for payment that I actually trust to use? Is this just me or do other people feel the same way? If I trust a vendor I will purchase, If I trust the payment gateway they use I will purchase. I feel that in many cases society has become very much it will be alright and don’t think of the consequences involved. I really think that this particular vendor who’s book wont be on my shelf and many like him are taking advantage of that “it will be alright” attitude.
Be safe online people you will be amazed at what I see and I am sure there are others out there who have seen worse.