A website for your startup business, what can it achieve?
This is a question we hear often from business owners that we meet. I think the whole reason for this being a common question is more about the available capital for a startup business rather than questioning the technology itself. There are many great reasons that a website is an investment in your startup and your long term strategy and not just another expense.
In most cases at the very least a website for a startup is a place to display information. Now that information may not be fully complete or it may be a work in progress. I will let you in on a little secret many who have been where you are already know… Business itself is a constant work in progress.
A website for your startup can do many things for your growing business including but not limited to the following items:
- Collecting details from potential customers.
- Providing information to potential investors.
- Providing brand awareness.
- Providing credibility to your business.
- Providing a point of more information when networking.
Lets elaborate on these items a bit more!
Collecting details from potential customers.
Why not start building your list now so that when it comes time to hit the sidewalk and sell you already have a list of potentials to start with. Good mailing list software such as active campaign can be secured for your business from as low as $10usd per month. Its not a matter of can you afford it, rather a matter of can you afford not to have it?
Providing information to potential investors.
Your looking for capital and trying to grow your business. One such way to do this is with partnerships and investments. By having a website for your startup you can display relevant information about your concept to these potential investors. You could even set up a few forms so that potential investors can contact you to express interest.
Providing brand awareness.
Your concept, your business, your brand… The 3 most important things you have as a startup. You need to nurture and grow all three aspects simultaneously and a website can help with all of them. The brand awareness, concept awareness and of course the business awareness are part of the basis for any good website design. You can not be in all places at once but your website can reach thousands of people all the time.
Providing credibility to your business.
Its largely psychological but in the modern technology connected world if you do not have a website you do not exist. Taking the time to invest in a good website for your startup is instant credibility for those wishing to seek you out. Imagine if you heard of this great new product somewhere, you jump on google and it can not be found anywhere. Would you lose interest?
Providing a point of more information when networking.
Whether you are serious about networking or you hand out a few business cards when chatting with people. You need a place to provide more information about your startup. Social media is great for connecting with those people but ultimately if they are interested you are going to need to provide information en mass. This is often difficult on social media but hey imagine if you could post a link to specific information on your website and capture every lead when they visit. Now your thinking about the sales this could bring in.
Do you really need a website as a startup or what will the benefits be. Well we looked at just some of the benefits above but do you need one? In this modern connected world the question should be why don’t you have one.
Gone are the days where large upfront costs could stifle your website dreams. These days you can get websites and pay them off over 12 months, hire budget web designers to at least get you started or even build it yourself with an online web builder.
In conclusion the benefits far outweigh the costs involved in getting a good website and if you don’t have one you are simply leaving money on the table for the next guy.