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Website Tips Series – Tip 9 Not Using Headings Effectively

Website Tips Series – Tip 9 Not Using Headings Effectively – Transcript

[00:00:00] Hi it’s Martin from conceptual creative. And today we are here to deliver a video in our Website Tips series. Each video in the series covers a single topic and is no longer than a couple of minutes in length. We plan to release a new video in this series every week for the next 10 weeks on our Web site at and also on our sister site at If you have any questions or want to learn about something specific. Why not reach out to us via email For now, lets look at this week’s Tip.

[00:00:47] In previous videos in this series we discussed attention spans. And today we are going to look at something that goes hand in hand with this behaviour. Today we are going to look at using headings on your pages and skim reading. Many visitors to your website will skim the page moving from heading to heading until they find the content they are looking for. If you’re not effectively using headings it could be damaging your conversion rate and rankings at the same time.

[00:01:19] Imagine going to a website to read an article and not being able to find the article in amongst a sea of body text. Are you going to hang out on that site and read all of that text or are you going to move on to the next site that has perfectly clear headings? Not using headings on your page provides a poor user experience across all devices and this means a loss of conversion.

[00:01:45] Losing conversion and identifying key content isn’t the only reason to use good headings structure. Another reason is that search engines index your page by reading the content just like a human does. So if a search engine sends its crawler to investigate your site and finds a large block of text with no headings, it will rank you lower in search than a website with the same content including headings.

[00:02:15] So most Web site themes have six levels of Heading and each can be set up to be completely different from your main heading or H1 could be a larger font size bold and coloured to make it stand out from the other content on your website. You can then customize each of the other headings H2 H3 H4 H5 and H6 so that you can create a consistent experience for your users whilst reading your content.

[00:02:46] So in conclusion for this video make sure your content is easily readable. Use quality descriptive headings that will assist your readers to locate the content they are looking for. That concludes this video the 9th in our tips series. In the next video and final one in this first tips series, we will discuss website security and SSL certificates.

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Martin Mills

For decades now I have either tinkered with or worked with the internet. It's a marvelous age that we live in where borders and races are separated by milliseconds. An age where you can travel the world and communicate independently of language, race, social status and more. I started my journey like anyone else who’s been online since the 90’s using a dial-up modem and I learned a lot about the world all be it very slowly. I’ve loved watching the technology of the world grow faster by the year with more and more interactivity. I eventually found my career in technology and specifically web technology and design. I have always loved business, technology, and design. My choice has allowed me to help grow other peoples business online. This site is a culmination of that life spent online it's my world where I can have my opinion and discuss my point of view. I am known by many in my inner circle to be very subtle and tactful (just kidding) in fact most people like to think of me more like a sledgehammer through a window kind of person. I have never really cared what people think of me or my opinion so long as they agree with it. Some might say that I am arrogant and other’s know this to be true. I've been known to not burn bridges rather than blow them up and move on when it comes to relationships. But for all my faults I am fiercely loyal to those who treat me right.

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