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Website Tips Series – Tip 9 Not Using Headings Effectively – Transcript
[00:00:00] Hi it’s Martin from conceptual creative. And today we are here to deliver a video in our Website Tips series. Each video in the series covers a single topic and is no longer than a couple of minutes in length. We plan to release a new video in this series every week for the next 10 weeks on our Web site at www.conceptualcreative.design and also on our sister site at www.doesyourwebsitesuck.com.au. If you have any questions or want to learn about something specific. Why not reach out to us via email firstname.lastname@example.org. For now, lets look at this week’s Tip.
[00:00:47] In previous videos in this series we discussed attention spans. And today we are going to look at something that goes hand in hand with this behaviour. Today we are going to look at using headings on your pages and skim reading. Many visitors to your website will skim the page moving from heading to heading until they find the content they are looking for. If you’re not effectively using headings it could be damaging your conversion rate and rankings at the same time.
[00:01:19] Imagine going to a website to read an article and not being able to find the article in amongst a sea of body text. Are you going to hang out on that site and read all of that text or are you going to move on to the next site that has perfectly clear headings? Not using headings on your page provides a poor user experience across all devices and this means a loss of conversion.
[00:01:45] Losing conversion and identifying key content isn’t the only reason to use good headings structure. Another reason is that search engines index your page by reading the content just like a human does. So if a search engine sends its crawler to investigate your site and finds a large block of text with no headings, it will rank you lower in search than a website with the same content including headings.
[00:02:15] So most Web site themes have six levels of Heading and each can be set up to be completely different from your main heading or H1 could be a larger font size bold and coloured to make it stand out from the other content on your website. You can then customize each of the other headings H2 H3 H4 H5 and H6 so that you can create a consistent experience for your users whilst reading your content.
[00:02:46] So in conclusion for this video make sure your content is easily readable. Use quality descriptive headings that will assist your readers to locate the content they are looking for. That concludes this video the 9th in our tips series. In the next video and final one in this first tips series, we will discuss website security and SSL certificates.